SOLUTION

An industry-first procurement platform featuring a clean, high-density interface that synthesizes complex, dynamic data. The system allows marketers to seamlessly analyze an influencer’s social footprint alongside traditional media assets. By integrating granular, real-time analytics directly into the UI, users can confidently price, book, and dynamically adjust their media spend in a single, unified workspace.

SCOPE

End-to-end platform design for cross-media placement and predictive pricing models.

ROLE

User Experience Designer, User Interface Designer, Interaction Designer

INSIGHTS

How to empower media planners in a high-density data environment by cognitive load reduction.

We designed the BEN Insights matrix to turn raw entertainment data into clear, actionable campaign planning decisions.

As UX Designer, I reduced the cognitive load by:

• Establishing a unified visual hierarchy that normalizes disparate data sources into a single, cohesive canvas, utilizing standardized component structures and clear categorical color-coding. The interface allows planners to compare traditional product placement options right alongside dynamic digital creator metrics without experiencing cognitive fatigue.

I increased confidence and reduced the time-to-decision by:

• Translating complex, multi-layered audience clusters and algorithmic brand-affinity checks into visual information, so media buyers could confidently ensure brand alignment.

• Creating transparency to show the "why" behind the numbers presented. We designed clear data visualization states – such as interactive slider components, risk-assessment scores, and explicit audience clustering breakdowns—to visually validate the engine's predictive benchmark pricing.

• By having markers on the interface that visually reflect adjustments to updated reach predictions, the system feels responsive to immediate market changes.